A record 13.05 million Australians visited realestate.com.au in October, with the platform setting multiple new benchmarks during the peak spring selling season.
The result means more than 60% of the nation’s online adult population engaged with the site, cementing its position as Australia’s dominant property marketplace.
The surge comes as national housing demand continues to outstrip supply, with KPMG’s latest outlook forecasting a shortfall of roughly 95,000 dwellings between 2023 and 2026.
According to newly released Ipsos figures, realestate.com.au expanded its average monthly audience lead over its nearest competitor by a further 14% across the past year, connecting more active buyers, sellers and agents than ever before.
Key audience records for October include:
Sarah Myers (pictured), realestate.com.au general manager for audience and marketing, said the platform’s record month highlights shifting buyer behaviour in a tightening market.
“Australians are property obsessed and while audience levels are always strong at this time of year, our site’s increasing lead highlights that Australians continue to prefer realestate.com.au over any other platform,” she said.
“Reaching 13 million Australians is a significant milestone, it’s over 60% of online adult Australians. It’s also an increase of 1.2 million on October last year which we’re proud of given we were working with an incredibly high base.”
Myers said the platform’s growth reflects strategic investment in digital engagement.
“October’s record results were achieved through our powerful marketing engine – including all-time highs in direct visits, SEO referral traffic, and personalised lifecycle marketing – showcasing the strength of the realestate.com.au brand,” she said.
She said this is translating into more value for sellers and campaign performance.
“Our focus on engaging buyers, sellers, owners, and renters in rich immersive experiences that support deeply personalised property journeys ensures they continue to return to our site. The value for our customers and their vendors comes in both the scale and engagement of our unmatched audience and we are connecting more buyers and sellers than ever before. Highlighting value for sellers, in October we achieved the highest-ever level of buyer listing views and listing shares.”
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