Pravin Mahajan (pictured), CEO and founder of Bheja.ai, transitioned into mortgage broking in 2025 after more than two decades in technology. Mahajan’s career in banking, fintech, and personal finance included building platforms ranging from customer experience systems to comparison websites, giving him deep insight into how Australians approach loans.
“I became a mortgage broker in July 2025, having spent over two decades building technology platforms in banking, fintech, and personal finance,” Mahajan says. “I’d worked on everything from customer experience systems to comparison websites, which gave me a deep understanding of how Australians search for and manage their loans.”
That firsthand broking experience revealed just how complex the process can be for both clients and brokers, ultimately inspiring Mahajan to create Bheja.ai as a tool to support smarter, less stressful decisions.
When asked about positive industry shifts, Mahajan points to a transformation in how brokers serve their clients.
“For me, the most positive development has been the shift towards customer-first transparency and technology-driven support,” he says. “Borrowers today expect clarity around rates, fees, and features, and the industry has responded by making information more accessible and empowering brokers to deliver real value.”
Mahajan adds that open banking, digital tools, and AI have been “a game-changer,” enabling brokers to move beyond simply securing loans to becoming trusted long-term advisers.
“This evolution is enhancing the perception of brokers,” he says. “We are now seen as trusted advisers who combine expertise and technology to help Australians achieve financial security.”
Despite the progress, Mahajan sees challenges that still weigh on the industry.
“One of the biggest challenges I see is the complexity of the lending process – from paperwork to policy interpretation, which can overwhelm borrowers and stretch the capacity of brokers,” he says.
Mahajan also highlights client retention, noting that many borrowers neglect to review their home loans, leaving potential benefits on the table.
For Mahajan, the solution lies in smarter technology and stronger engagement.
“Digital tools, open banking, and AI can automate repetitive tasks and surface insights in real-time, freeing brokers to focus on strategy and relationships,” he says.
“In my view, the future of broking is not just about writing loans, it’s about becoming a client’s financial co-pilot for the entire life of their loan.”
Mahajan admits that one of the steepest learning curves was adjusting to the variations across lenders.
“For me, the biggest challenge so far has been navigating the various tools, processes, and nuances associated with each lender’s administrative requirements,” he says. “No two scenarios are the same, and every application seems to surface a new rule, policy, or system quirk to get across.”
Yet he now sees this as a strength of the profession, with each case contributing to his growth.
“The key lesson has been that broking is a continuous learning journey, and I look forward to solving increasingly complex client problems as I grow in the industry,” Mahajan says.
For those starting out, Mahajan emphasises patience, curiosity, and community.
“My advice would be to embrace the learning curve and stay curious,” he says. “Broking can be overwhelming initially due to the varying lender processes and policies; however, confidence grows with experience through broker groups, shadowing experienced colleagues, or seeking out mentors.”
Above all, Mahajan highlights the importance of trust: “Finally, remember that this business is built on trust and relationships. Clients value clear communication and ongoing support, not just competitive rates. Focusing on genuine client service leads to long-term success.”
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