Mortgage Choice has unveiled its latest national brand campaign, “More”, putting its network of brokers in the spotlight to showcase the extra value the brand delivers to borrowers across Australia.
Set against the world’s largest LED volume screen, the campaign’s anchor is a TV commercial featuring Mortgage Choice brokers describing what “more” means to them. The campaign will run across metro and regional TV and radio, outdoor, digital display, online video, and social media.
The campaign launch follows Mortgage Choice’s latest Home Loan Report, which found more than half of borrowers wish they’d done more research before securing their first loan, and that average loan sizes have climbed nearly 8% year-on-year. The report highlights the growing need for expert broker advice as buyers face more complex choices and rising property prices.
This comes as parent company REA Group prepares for a leadership transition, with Cameron McIntyre set to become CEO from Nov. 3, bringing nearly 30 years’ experience in financial services and a track record of strong growth.
Supporting the campaign is a comprehensive suite of customisable assets, designed to help brokers integrate the national campaign into their local marketing. The toolkit includes social media content, digital ads, posters, office signage, and local billboards, enabling brokers to generate leads directly.
Mortgage Choice CEO Anthony Waldron (pictured at top) said it was fitting for brokers to be the heroes of the new campaign, describing them as the “heart of the business.”
“Their commitment to their clients, paired with access to realestate.com.au’s audience of more than 12 million property seekers, and our panel of more than 35 lenders, means more Australians can get more home loan help through a Mortgage Choice broker,” Waldron said.
Mortgage Choice brokers Arif Mutluel and Kelly Carter are among those featured in the TV commercial.
“Creating a marketing campaign of this scale is beyond what I could achieve on my own, especially in terms of reaching such a vast audience,” Mutluel said.
“I never realised how much went into a production of this nature. The studio was huge, and the sheer volume of people involved in production and behind the scenes, whether it be makeup, wardrobe, cameras, sound, directors, lighting, music was incredible.”
“I love the campaign theme because MORE is something that I promote within my business,” Carter said. “I’m not in this business to tick the boxes and settle loans. I do it because I can help people create and achieve their dreams. I can help them improve their financial literacy and I can show people that they have more options available.”
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