Gen Z lagging on financial abuse help – Bankwest report

Awareness up, but few West Australians know where to turn

Gen Z lagging on financial abuse help – Bankwest report

News

By Mina Martin

New research has exposed a troubling generational divide in awareness and response to financial abuse, with younger West Australians less likely to recognise signs or seek help.

Bankwest’s annual Hidden Costs report for the 16 Days in WA campaign, which surveyed more than 1,000 WA residents, found that younger generations in WA are less likely to recognise family and domestic violence (FDV) and financial abuse. 

Overall awareness has climbed strongly – with 95% of West Australians now aware of financial abuse and 80% saying they understand it – but only 32% can name a support service for people experiencing it, underscoring a critical gap between recognition and knowing where to turn for help.

For the fifth consecutive year, Gen Z respondents were least likely to say they understood the term “financial abuse” (69%), compared with Millennials (80%), Gen X (81%) and Baby Boomers (86%).

The generational gap extends to recognising abusive behaviours, with younger respondents less likely to identify coercion into debt, restricted access to bank accounts, or control over financial decisions as abuse.

Confidence in identifying financial abuse remains low overall, with just 61% of WA residents saying they feel confident doing so. Gen Z stands out as the least confident, with 26% admitting they couldn’t recognise it.

Gen Z (59%) are also the least likely to say they would contact a family and domestic violence hotline, such as 1800RESPECT, if they experienced financial abuse, compared with Millennials (66%), Gen X (76%), and Baby Boomers (75%). This generational gap in attitudes toward seeking help has remained steady since 2021.

“Financial abuse is one of the hidden costs of family and domestic violence and our annual report aims to shine a light on trends around awareness and experiences of financial abuse in Western Australia,” said Bankwest general manager customer, marketing, and communications, Jodene Murphy.

“Most West Australians understand FDV, yet fewer recognise financial abuse or coercive control. These behaviours have lasting impacts and it’s troubling that younger generations are affected but less aware.

“The numbers tell a powerful story. Nearly 40% of Gen Z and Millennials report experiencing a form of financial abuse, while 17% of Millennials admit to unintentionally perpetrating financial abuse.

“The research findings identify a clear opportunity to better support younger generations of Western Australians to ensure they have the resources and confidence to recognise abuse and seek assistance.”

Education seen as key to breaking the cycle

Anglicare WA, which partners on prevention and education initiatives, says early, targeted education is critical to closing the awareness gap and reducing harm.

“The greatest opportunity to break the cycle of abuse including financial abuse starts with education. By equipping younger generations with the knowledge, skills, and confidence to recognise unhealthy behaviours early, we empower them to seek help and make informed choices,” said Tamara Artemis, Anglicare WA community education officer.

“Anglicare WA’s Standing Together program delivers this vital education in schools, giving students the chance to explore healthy relationships, financial literacy, and social inequality.

“These conversations build a shared understanding of how controlling behaviours, including financial control, can lead to inequality and abuse.

“Students who have participated in the program reflect the experience as valuable for providing them with practical tools and strategies they can use now and into the future.”

Bankwest and Anglicare WA say the findings highlight an urgent need for tailored education, better resources, and clearer referral pathways so younger West Australians can recognise financial abuse early and feel confident reaching out for help, as broader awareness of coercive control and financial abuse continues to grow across the state.

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