Finsure Group has kicked off its 15th year with another strong set of results, delivering double‑digit growth across its loan book, settlements and broker network, alongside a sharp uplift in commercial and asset finance volumes.
The performance comes as parent MA Financial posts a 35% jump in underlying net profit on record fund inflows and rapid growth in its lending arm, with Finsure and MA Money highlighted as key earnings drivers.
For the 2025 calendar year, the aggregator recorded a 25.6% increase in its loan book, 19.7% growth in settlements and a 12% expansion in its broker network. CEO Simon Bednar (pictured left) said one of the standout trends was the pace at which brokers are branching out beyond traditional residential deals, with commercial and asset finance lending both up 43%.
“We are seeing more and more brokers moving into diversified lending – particularly commercial – as they look to expand their revenue in this competitive environment,” Bednar said.
He added that Finsure’s proposition is resonating with high‑performing operators.
“Anyone who works with us knows that Finsure is not just an aggregator, we’re a broker business support organisation,” he said. “The exciting part is there’s so much more to come. We’ll be rolling out our new CRM platform, introducing a raft of AI tools, and delivering additional business support services in the next 10 months, which will move us into a league of our own.”
Finsure head of commercial Jas Fazlic (pictured center) said the 12% rise in broker numbers includes a wave of former bankers.
“A substantial contributor to our growth is from the hundreds of ex-bankers joining the network, which is something we’re immensely proud of,” Fazlic said.
He said the growth in commercial lending “wouldn’t have been possible without the deeper integration with digital commercial lodgement platform CitoPlus into our Infynity CRM platform last year, which is simplifying the commercial loan application process.”
In asset finance, Finsure head of asset & diversified Damien Thompson (pictured left) said the group’s asset qualifier tool, launched last year, has helped generate strong growth.
“We also have strong referral relationships with key asset referral partners such as LendConnect – allowing our brokers to work with a trusted brand to deliver their clients great service,” Thompson said.
He added that Finsure is backing the segment with more boots on the ground, with dedicated asset finance BDM Elijah Swift in NSW to be joined by another specialist BDM in Victoria this year.
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