Finsure has added Sydney-based mortgage brokerage Front Financial to its larger network.
The one-year old mortgage brokerage has partnered with the aggregator, which is part of Sydney-headquartered global alternative asset manager MA Financial Group.
Although Finsure regularly adds new brokers to its 4,000-strong network, it said Front Financial stood out from the crowd.
"Front Financial is such a visionary for the future; they're not your typical broker group," a representative from Finsure told Australian Broker. "They have an interesting approach to business. And they're a young, dynamic team, so driven in what they're trying to do."
Finsure's New South Wales State Manager Paul Song added: "When we spoke with [Front Financial Co-founders and Co-directors] Ryan Sweeney and William Banham about their upcoming plans, quite frankly, we were blown away. The phrase ‘slow and steady’ isn’t in their vocabulary. They have a plan to become Australia’s leading brokerage and the drive to get there. I’m confident that the support services we offer will allow them to reach their goals.”
Front Financial previously partnered with aggregator group Connective.
In its first year of operation, Front Financial achieved eight-figure settlement volumes and doubled its headcount. The firm has also received multiple accolades, including a finalist spot in the 2025 Australian Mortgage Awards' Bankwest New Brokerage of the Year category, and the 2024 MPA Rising Stars award from Australian Broker's sister publication MPA. The brokerage offers services across residential, commercial, business and private lending.
Sweeney added that Front Financial is "currently exploring opportunities to make 2026 even bigger." That includes investing in technology, more support staff and marketing.
"Moving across to Finsure has been just one step in our growth plans," he said. "We've recently revamped our branding to better reflect our diverse offering, invested in a brand-new Sydney [central business district] premise to support our rapid team expansion, and engaged leading experts to help develop a website and marketing collateral, which aligns to our clientele."
Banham said the team at Front Financial shares a "strong work ethic and a willingness to do anything to help our clients achieve their goals. It’s this genuine desire which has helped us connect with our clients and earn referrals from them to grow our client base.”
By adding brokers to its network, Finsure said it is supporting the growth of individual brokerages and their businesses.
The aggregator falls under the MA Financial Group umbrella, which also includes non-bank lender MA Money and online home loan application platform Middle. MA Financial acquired Finsure in 2022 for $145 million.
Chris Wyke, co-founder and co-chief executive officer of MA Financial, previously told Australian Broker that Finsure "touches one in every 12 home loans in Australia."
