The launch comes as mortgage brokers continue to handle the lion’s share of new residential mortgages in Australia, with mortgage and finance brokers facilitating 77.3% of all new residential home loans in the September 2025 quarter, down from 77.6% in the June quarter.
In FY25, Lendi Group made Aussie its primary brand, rolled out its Find, Buy, Own proposition and “built a significant business alongside Core Broking”, delivering record settlements of $31.1 billion, up 7%, and strong momentum into FY26.
With that platform in place, Amplify is pitched as a suite of high-impact growth initiatives focused on reducing friction, speeding ramp-up and getting more brokers into ownership.
“FY25 gave us brand strength and momentum," said Brad Cramb (pictured), chief distribution officer at Lendi Group. "We’re now putting that straight back into brokers with simple steps, real support on day one, and a clear pathway to ownership and scale for brokers who are ready and want to build a bigger business.”
Aussie franchisee John Magnone at Aussie South Morang took on his second store, Aussie Carlton, within 18 months of joining the network and is now seeing 30% year-on-year growth.
“Franchising with Aussie made sense and gave me the confidence to have a crack,” Magnone said. “I bought South Morang because the area’s growing with young families, and for the first year I kept it simple, re-engage leads through the Associate programme and tighten our processes. That put us in a position to buy Carlton in October, with the former owners staying on as brokers to smooth the handover.
“We now run both sites as one team, with Aussie’s centralised support for assessments and lodgements. Carlton also has an Aussie Buyer’s Agent in-store, so customers can find, buy, and own with one team."
Cramb said Magnone’s journey typifies what Amplify is designed to enable across the network.
“John’s story shows the ingredients of Amplify, less friction, faster ramp and confidence to take the next step, but it is not limited to those with franchise ambitions. Amplify gives brokers simple, practical pathways in every channel,” he said.
Cramb said Amplify is structured to support brokers at different career stages, from salaried to mobile to franchise.
“If you’re a salaried broker ready to own an Aussie franchise, we can help you buy a book, cover your first three months of admin, line up extra appointments, and mentor you into a low-cost step into retail," he said. "For mobile brokers who want a store, we provide the same day-one capacity with matched local marketing and a clear bridge into ownership.
“And it’s not just about pathways for our existing brokers. New brokers can leverage the power of Amplify too. Whether you’re joining as a salaried broker, building your business as a mobile broker, or ready to lead as a franchise owner, Amplify is designed to accelerate your success.”
The program aims to help brokers harness the Aussie brand and Find, Buy, Own proposition “with real support and simple, proven steps from day one such as access to dedicated admin support”.
“For mobile brokers, that means increased commission incentives for the first six months to fuel business growth," Cramb said. "For new franchisees, it’s about day-one capacity, mentoring, building scale, and paving a clear path to becoming CEO of their own business. Regardless of a broker’s experience or ambitions, Amplify creates faster, simpler ways to achieve success.”
Across the Aussie network, the top quartile of mobile brokers are earning more than $300,000 in annual commissions, while the top quartile of retail stores are generating more than $1.1 million in annual revenue.
Amplify is designed to help more brokers reach and exceed those levels by reducing friction, increasing early support, and offering structured growth pathways. The program combines day-one operational capacity, local marketing, mentoring and financial incentives to help brokers build stronger, more scalable businesses from the start.
Get the hottest and freshest mortgage news delivered right into your inbox. Subscribe now to our FREE daily newsletter.
